In order to encourage applicants to apply for your job, we recommend the following:
First and foremost, it is crucial you ensure an updated company profile on Digitaljob.
Choose a clear, concise title for the position
This is the first thing job seekers will see on Digitaljob. Make sure that the title is descriptive of what this person will do. Succinct titles usually attract the most candidates.
Keep things simple. The type of job, employment and level are job essentials.
Effectively list the skills & tools that matter MOST to you
While it would be ideal to have a candidate who fits a long list of academic, professional, or experiential items, we’ve found that jobs attract the widest pool of diverse candidates when requirements are balanced with preferences.
You may have a list of fifteen criteria you want your candidate to meet, but the longer your list is, the more candidates feel overwhelmed by their initial glance at your description, or feel unwilling to apply due to confusion about whether or not they meet every point.
Separating criteria into your top four or five “must haves”, and putting the rest down as “nice to have, but not mandatory”, greatly decreases the intimidation factor for applicants and brings in a wider pool of people who may be qualified on a more basic level, but who can bring other things to the table.
If you would be willing to consider a candidate who does not meet these criteria, be sure to include that information too.
Benefits describe the work environment
Is your team more laidback, more sales-oriented, or more deadline-driven? Do you work in separate offices or in an open space?
These details help candidates know what to expect ahead of time.
Job description describes the position’s MAIN duties
Potential hires will want to know about their responsibilities, the team they’ll be working with, and the types of projects they’ll be involved in.
It’s best to provide enough information to give an accurate description of the job but remember – a shorter list will bring the candidate to the application process more quickly and will make the job description easier to read through.
Once the candidate contacts you or is in the interview, you can then dive into deeper detail about the job itself.
And last but not least, get them excited!
The marketplace is competitive for both employers and job seekers. To attract top talent with the highest possibility of longevity, get applicants excited about the prospect of working with you. Tell them why they can’t pass up this job. Tell them why your company is different than others, why your job is better than others, and what a candidate can hope to gain from working with you.
A happy workplace means happy employees, and happy employees make for a successful company!